Social? Try mobile too

October 22, 2009 at 6:00 pm | Posted in Mobile internet, Social media | Leave a comment

We heard a lot at the Communications Network conference about how we’re all testing the social media waters as part of our communications efforts — some dipping a toe, others wading in to the waist and a few (to torture the metaphor a bit more) diving in.

It was clear that the opportunities here go well beyond adding a simple content distribution channel , and equally clear that no one quite knows yet just useful — and cost-effective — these tools will be. Indeed, more than a few of us joked in hallway conversation that just as we figure out the basics of current Web 2.0 tools, we’ll have to contend with the next new thing coming down the pike.

So it was with great interest that I saw today’s post on the Society for Scholarly Publishing’s Scholarly Kitchen blog by my friend Kent Anderson, one of the chief drivers of the New England Journal of Medicine‘s highly innovative online publishing efforts. Kent reports on the latest economic and internet trends identified by Morgan Stanley’s Mary Meeker in her presentation at this month’s Web 2.0 Summit in San Francisco. Her take-home message this year — “Mobile Internet.”

This was Meeker’s 6th annual review of emerging trends in this space and Kent points out that she’s provided spot-on analysis every single time. So her overview is worth reviewing by anyone experimenting with Web 2.0 tools, no matter how sophisticated the effort.

In addition to walking through mobile internet trends, Meeker analyzes the revolutionary nature of social media networks like Facebook, then ties it all together. Kent offers a terrific synopsis and you can see Meeker’s slide deck on Scribd.

How will our communications efforts have to evolve to take full advantage of the mobile internet? Will we just be getting comfortable with that platform when something entirely new comes along (I keep predicting that it’ll be holograms, but what do I know)?

Stay tuned.

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