Amazing web stats (no, not mine)

October 30, 2009 at 12:08 am | Posted in Digital strategy, Social media | Leave a comment

Thursday marked the 40th anniversary of the birth of what was to become the internet.  The day before, Harvard Business Publishing had a spiffy blog post with five “mind-blowing” statistics putting into dramatic perspective just how much that most ubiquitous of net applications – the web – has grown in the 15 years it’s been with us. Taking a look at these, compiled by blogger Anthony Tjan, it’s a wonder that anyone trying to implement an effective communications plan can get above the background noise.

Herewith, Tjan’s five fun facts guaranteed to make you the life of the next Communications Network cocktail party (see the complete post for references and additional resources):

1) The number of web sites has increased some 40,000-fold in 15 years, from an estimated 5,000 in 1994 to more than 200 million today.

2) Since its genesis in the late 1990s, blogging has grown exponentially, with an estimated 1 million-plus blog posts now uploaded daily.

3) Twitter has seen an estimated 5 billion-plus tweets since its launch (Tjan points to a “gigatweet” counter on the web that may or may not be accurate but is still cool).

4) Google owns the search market to the tune of an estimated 2 billion queries a day, while an estimated 700,000 new users are added daily to Facebook.

5) About half of the top 10 web sites, whether US-based or global, are no more than six years old (Twitter, born in 2006, is not yet in the top 10 but is only a few spots away, says Tjan).

Feel like your own online initiatives barely amount to a bill of beans in this vast digital communications stew? I do. But it’s fun to play with the run rate for these stats and figure out the date by which every human being on earth will have a Facebook page, blog, Twitter account, or all three (first one to figure that out  wins a prize to be named later).

Well before then, of course, at least a half-dozen new technologies will have come along and we’ll be sharing amazing stats about them. Stay tuned.


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