A case study in the intersection between health, media and policy

May 14, 2011 at 5:58 pm | Posted in Communications strategy, Health Policy, Journalism, Media business, Public Health, Storytelling, Strategic planning, Uncategorized | Leave a comment

My latest blog post for the Center for Health, Media and Policy at Hunter College/CUNY addresses a topic I’ve been thinking about for a while — the challenge of clearly and effectively communicating clinical guidelines in a world that demands evidence-based medicine and effectiveness research but isn’t always so welcoming when the data doesn’t match “conventional wisdom” or there is genuine disagreement about how to best care for and advise patients.

The “case study” I refer to is the 2009 release of new mammography screening guidelines by the US Preventive Services Task Force (USPSTF). I was reminded of the potential lessons in strategic communications to be learned here by a study and accompanying commentary recently published in the American Journal of Preventive Medicine, where I’m pleased to serve as Editor-at-Large. I had nothing to do with these papers, but their review of and perspective on both public perception of the guidelines and media coverage of their release is rather enlightening.

As an AJPM editor, I’m more than happy to hear what you have to think about this topic. Email me at bsilberg@ucsd.edu with any comments.

What science editors have on their minds these days….

May 5, 2011 at 5:46 pm | Posted in Communications strategy, Digital strategy, Journalism, Mobile internet, Multimedia, Social media, Storytelling | Leave a comment

I’m just back from Baltimore and the annual meeting of the Council of Science Editors (CSE), an organization with which I’ve been pleased to be associated for — OMG — more than 20 years. I was privileged to be a member of this year’s Program Committee (next year’s too) as well as serve as a moderator for three sessions, on the state of the STM marketplace, media relations tips and tricks, and how to develop a killer mobile strategy (a session organized with my colleague Robert Harington of the American Institute of Physics).

Slides from all three sessions should be up on the CSE site at some point. Until then, I’m pleased that one of the speakers at my media relations session, Brian Reid of WCG, has posted an excellent summary of his talk and those of his co-speakers, Reuters Health Executive Editor Ivan Oransky, MD, and Jann Ingmire, Director of Media Relations for JAMA and the Archives Journals (yet another job I used to have that someone now does far better than I did). Check out Brian’s post here. Ivan posted his slides as well;  some very straightforward and practical advice for public information officers and other media relations types who want to know how to get his attention and that of his journalist colleagues.

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