A case study in the intersection between health, media and policy
May 14, 2011 at 5:58 pm | Posted in Communications strategy, Health Policy, Journalism, Media business, Public Health, Storytelling, Strategic planning, Uncategorized | Leave a commentMy latest blog post for the Center for Health, Media and Policy at Hunter College/CUNY addresses a topic I’ve been thinking about for a while — the challenge of clearly and effectively communicating clinical guidelines in a world that demands evidence-based medicine and effectiveness research but isn’t always so welcoming when the data doesn’t match “conventional wisdom” or there is genuine disagreement about how to best care for and advise patients.
The “case study” I refer to is the 2009 release of new mammography screening guidelines by the US Preventive Services Task Force (USPSTF). I was reminded of the potential lessons in strategic communications to be learned here by a study and accompanying commentary recently published in the American Journal of Preventive Medicine, where I’m pleased to serve as Editor-at-Large. I had nothing to do with these papers, but their review of and perspective on both public perception of the guidelines and media coverage of their release is rather enlightening.
As an AJPM editor, I’m more than happy to hear what you have to think about this topic. Email me at bsilberg@ucsd.edu with any comments.
La Vida Loko — What Took So Long?
November 16, 2010 at 1:24 pm | Posted in Health Policy, Journalism, Media business, Public Health, Uncategorized | Leave a commentWord in today’s New York Times that the FDA is ready to take a stand on alcohol-laced caffeinated energy drinks offers a good opportunity to consider the impact of media attention on health policy. I offer some thoughts on this in a blog posting written in my guise as a Senior Fellow at the Hunter College Center for Health, Media and Policy. See the complete post here. And please take a few minutes to explore the interesting work that the Center is doing.
RIP Stanford Professional Publishing Course
October 13, 2009 at 10:29 pm | Posted in Business Models, Journalism, Media business | Leave a commentSay a little prayer for the Stanford Professional Publishing Course, officially shut down at the end of September. It was 31. Cause of death was acute financial stress due to general economic upheaval and the acute insufficiencies affecting publishing in particular.
As a course alum, as both a student and lecturer, I join many colleagues and friends in mourning the demise of the SPPC. I was lucky enough to attend in an era (not so long ago, really) when my employer not only was willing to allow me but actually encouraged me to take a little time to think strategically and come back to my desk refreshed and full of ideas. A few actually came to pass — like some of the web projects I helped to initiate at JAMA in the 1990s — and others had more appeal as ideas than as real-world businesses. No matter. There was a sweet appeal in being able to brainstorm with some of the great minds in publishing and be treated as their equals, if even for only a few days at a time.
The SPPC was where many of us first heard in any detail about the web; learned about an experimental venture called HighWire Press; listened to a largely unknown Jeff Bezos talk about a crazy little company he called “amazom.com” (and complained years later about having not bought stock the next day); dictated headlines to the founding editor of People magazine; shared a beer with Brendan Gill as he talked about his days at the New Yorker and a half-dozen of the greats of American literature; and got to hear John F. Kennedy Jr. charmingly admit that he wouldn’t have been George‘s publisher but for his celebrity.
Marty Levin, one of SPPC’s deans, provides more details here.
Will a new SPPC rise up to serve today’s generation of media professionals?
Stay tuned.
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