A case study in the intersection between health, media and policy

May 14, 2011 at 5:58 pm | Posted in Communications strategy, Health Policy, Journalism, Media business, Public Health, Storytelling, Strategic planning, Uncategorized | Leave a comment

My latest blog post for the Center for Health, Media and Policy at Hunter College/CUNY addresses a topic I’ve been thinking about for a while — the challenge of clearly and effectively communicating clinical guidelines in a world that demands evidence-based medicine and effectiveness research but isn’t always so welcoming when the data doesn’t match “conventional wisdom” or there is genuine disagreement about how to best care for and advise patients.

The “case study” I refer to is the 2009 release of new mammography screening guidelines by the US Preventive Services Task Force (USPSTF). I was reminded of the potential lessons in strategic communications to be learned here by a study and accompanying commentary recently published in the American Journal of Preventive Medicine, where I’m pleased to serve as Editor-at-Large. I had nothing to do with these papers, but their review of and perspective on both public perception of the guidelines and media coverage of their release is rather enlightening.

As an AJPM editor, I’m more than happy to hear what you have to think about this topic. Email me at bsilberg@ucsd.edu with any comments.

Will Politics Sink a Health Care Hero?

April 4, 2011 at 9:36 pm | Posted in Communications strategy, Health Policy, Public Health, Uncategorized | Leave a comment

Harvard pediatrics and public health expert Donald Berwick, MD, just may be the most innovative and qualified administrator ever named to run the Centers for Medicare and Medicaid Services (CMS). But as a number of health policy analysts have reported recently, he may well be on shaky ground.

It’s not because he doesn’t have the smarts to do the job. Rather, as a number of reports indicate, it’s because politics appears poised to trump good policy — yet again.

How can this be, you ask? Read my latest post on the Hunter College/CUNY Center for Health, Media and Policy (CHMP) blog to find out. And let me know what you think.

La Vida Loko — What Took So Long?

November 16, 2010 at 1:24 pm | Posted in Health Policy, Journalism, Media business, Public Health, Uncategorized | Leave a comment

Word in today’s New York Times that the FDA is ready to take a stand on alcohol-laced caffeinated energy drinks offers a good opportunity to consider the impact of media attention on health policy. I offer some thoughts on this in a blog posting written in my guise as a Senior Fellow at the Hunter College Center for Health, Media and Policy. See the complete post here. And please take a few minutes to explore the interesting work that the Center is doing.

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