A case study in the intersection between health, media and policy

May 14, 2011 at 5:58 pm | Posted in Communications strategy, Health Policy, Journalism, Media business, Public Health, Storytelling, Strategic planning, Uncategorized | Leave a comment

My latest blog post for the Center for Health, Media and Policy at Hunter College/CUNY addresses a topic I’ve been thinking about for a while — the challenge of clearly and effectively communicating clinical guidelines in a world that demands evidence-based medicine and effectiveness research but isn’t always so welcoming when the data doesn’t match “conventional wisdom” or there is genuine disagreement about how to best care for and advise patients.

The “case study” I refer to is the 2009 release of new mammography screening guidelines by the US Preventive Services Task Force (USPSTF). I was reminded of the potential lessons in strategic communications to be learned here by a study and accompanying commentary recently published in the American Journal of Preventive Medicine, where I’m pleased to serve as Editor-at-Large. I had nothing to do with these papers, but their review of and perspective on both public perception of the guidelines and media coverage of their release is rather enlightening.

As an AJPM editor, I’m more than happy to hear what you have to think about this topic. Email me at bsilberg@ucsd.edu with any comments.